Suppression list in email marketing refers to the practice of excluding certain email addresses from receiving specific or all campaigns. Some of the reasons a suppressions list is important are to ensure compliance with legal regulations such as GDPR or the CAN-SPAM Act and to respect user preferences.
Managing suppression lists is straightforward in Mailcoach. Mailcoach automatically suppresses subscribers who have hard-bounced or marked your emails as spam. This means that these addresses are immediately excluded from future campaigns without any manual intervention.
However, Mailcoach also allows you to manually add email addresses to the suppression list. This way you can proactively manage your list and make sure that any email addresses you want to exclude are permanently kept out of future campaigns.
Finally, managing suppression lists effectively will improve your brand reputation and the overall deliverability of your campaign.