A fun part of writing and sending out newsletters regularly is that you can see your audience grow over time. New subscribers to your newsletter will, of course, get all future editions. But what about all the newsletters you have already sent? With Mailcoach, you can create a newsletter archive to proudly display all your past newsletters.
Not only is a newsletter archive a repository of old issues, it is an asset that can improve your content marketing efforts and strengthen the relationship with your subscribers. Enabling public access to your newsletter archive will show consistency and depth of knowledge over time. It will also allow potential new followers to take a sneak peak of what they are signing up for and help them understand your area of expertise.
Creating a newsletter archive could not be easier with Mailcoach. You can enable the archive in the website setting of your list and you can customise the header image, text and the base colour of your archive, making it consistent with your brand.
When users click an edition and scroll a bit down, they can see the content of an edition. We automatically display the sent date there, so people have an indication of when you wrote the content.
We display a subscription form on the list of newsletters and edition content page. This way, you can link to your content to recruit new members for your audience.