Double opt-in is a process where a person who signs up for a campaign must confirm their subscription by clicking a link in a follow-up email before they are added to the list.
Mailcoach enables double opt-in by default on every new email list as this process improves the quality of the sign-up ups in several ways.
Reduce spam and bot subscriptions
Since the user must perform a confirmation action before being added to the campaign, only genuine users with access to the provided email account can complete the subscription process. Spambots and malicious accounts will not be able to sign up for campaigns, keeping the campaign list cleaner.
Ensure valid and active email addresses
Because of the double opt-in process, only valid and active email addresses will be added to the campaign.
However, it’s not just bots and spam subscribers that will be filtered out by this process. It’s not uncommon for a user to make a typo when entering an email address. Since they expect a confirmation email, if they don’t receive it, they might assume that the email address they entered was invalid, allowing them to try again with the correct email.
Reduce the number of complaints and unsubscribes
Since users must explicitly confirm their interest and wish to be subscribed to the campaign, they are less likely to mark the campaign as spam or unsubscribe shortly after subscribing.
Compliance with legal requirements
In some regions and countries, double opt-in is required by law to make sure that users explicitly consent to receiving your campaign.
Better deliverability
Double opt-in will lead to better deliverability, engagement, and open rates. Having a list of genuine users who consented to receive your emails means they are more likely to open, read, and engage with your content.