Blog

Product updates

Let your AI assistant manage Mailcoach with our new MCP server

June 16th, 2026

Mailcoach now has an MCP server, so AI assistants can help inspect your audiences, review campaign stats, prepare drafts, and work with templates.

Explore the complete API reference

March 30th, 2026

You can now browse every Mailcoach API endpoint, parameter, and response schema in an interactive API reference.

Introducing the Mailcoach CLI, ready for your AI agents

March 23rd, 2026

The new Mailcoach CLI lets you manage lists, subscribers, campaigns, templates, transactional mails, and automations from your terminal or AI agent.

You can now log in using passkeys

May 7th, 2025

You can now sign in to Mailcoach with passkeys, so you no longer need to type your email address and password every time.

Send-only API Keys

April 11th, 2025

You can now create send-only API keys that can send transactional emails without access to any other Mailcoach API endpoints.

Recent campaign statistics now available

January 24th, 2025

The email list performance dashboard now shows recent campaign open and click rates, giving you a quick overview of how your campaigns perform.

Mailcoach now supports PostgreSQL & SQLite

November 25th, 2024

The self-hosted version of Mailcoach now officially supports PostgreSQL and SQLite in addition to MySQL.

You can now manage suppressions through the Mailcoach API

October 18th, 2024

You can now add and remove suppressed email addresses through the Mailcoach API, making suppression management easier to automate.

Subscriber engagement statistics now available

September 20th, 2024

Mailcoach now tracks subscriber engagement in a privacy-friendly way and lets you segment lists based on opens, clicks, and activity.

Create segments from subscriber attributes

August 26th, 2024

You can now create list segments based on subscriber attributes and target campaigns using custom subscriber data.

Define attributes on lists

August 26th, 2024

You can now define attributes on an email list and merge them with subscriber attributes when rendering emails.

Resend a cancelled campaign

August 23rd, 2024

You can now continue a cancelled campaign, creating a new campaign that sends only to subscribers who had not received the original.

Use Resend as your Mailcoach email service provider

June 3rd, 2024

Mailcoach now supports sending through Resend, a developer focused email service provider.

The Mailcoach app has a beautiful new coat of paint

April 11th, 2024

After having revamped our marketing pages last month, we’re launching our new beautiful UI for the app today. Let’s take a closer look at all the changes.

A new look for Mailcoach

March 18th, 2024

Wow, it smells fresh here! We just launched a big update to our marketing website and branding, and we’re excited to tell you a bit more about the process behind the rebrand, and the choices we’ve made in regards to our messaging.

Mailcoach gains split testing, Livewire 3 support, suppression list, and much more

October 27th, 2023

Mailcoach 7 adds split testing, MJML support, Livewire 3 support, suppression lists, improved tables, and more.

Introducing support for MJML

September 14th, 2023

Send polished email templates that look great across devices and browsers using MJML, added in Mailcoach 7.0.

Protecting against spam using Cloudflare Turnstile

August 15th, 2023

With Mailcoach, protecting your email list & subscription forms against spam is crucial to protect your sending reputation. Mailcoach now makes this easy by integrating with Cloudflare Turnstile, the privacy friendly alternative to Google's ReCaptcha. In this blogpost we'll write a guide on how to set up Cloudflare Turnstile with your self-hosted Mailcoach instance. Mailcoach already has this enabled for all teams & users.

Create a Mailcoach account with GitHub or Google

July 31st, 2023

We’ve just added the ability to use GitHub and Google OAuth to sign in or register with Mailcoach.

Get notified when your Mailcoach webhooks fail

July 11th, 2023

Failing webhooks are now handled more gracefully.

You can now hide parts of your email from webviews

May 5th, 2023

This small new tag prevents parts of your email from appearing in the webview version of the email.

We've made our webhooks more powerful

March 16th, 2023

In our latest Mailcoach update, we added some nice features to the Webhooks functionality.

You can now send webhooks from an email automation

February 13th, 2023

This unlock our automations to be used for other things besides sending emails

Add custom attributes to subscribers

December 13th, 2022

You can now store custom attributes on subscribers and use them as placeholders in your campaigns.

You can now use Mailcoach without an external account

December 7th, 2022

Mailcoach can now handle email sending for you, so you no longer need an account with an external mailer like SES, Mailgun, or Postmark.

Mailcoach now offers beautiful newsletter websites

November 11th, 2022

This feature will help leading your audience to your older content.

Introducing our SDKs for PHP and Laravel

November 8th, 2022

Both self-hosted Mailcoach and Mailcoach provide a powerful API for integrating Mailcoach functionality into your app. To help you get started, we now offer easy-to-use SDKs.

Automatically setup your favorite email provider in Mailcoach

October 5th, 2022

In Mailcoach and the upcoming v6 of the self-hosted version of Mailcoach, we’ve made it much easier to connect an email sending service to Mailcoach. In this blog post we’d like to explain why and how we’ve done this.