mailcoach.app

How we scale our servers

2022-09-28T00:00:00+00:00

Let's take a look at how we handle the server load that goes with sending a lot of emails.

Writing a newsletter in Markdown on Mailcoach

2022-09-28T00:00:00+00:00

Our Markdown editor makes it easy to add links and other markup to any content. As a bonus, our Markdown editor also provides automatic code highlighting for hundreds of programming languages.

Using jobs instead of commands in the schedule of a Laravel app

2022-10-04T00:00:00+00:00

In a standard Laravel application, you can schedule Artisan commands in your console kernel. While that works for most projects, we took a different route in Mailcoach. Instead of scheduling commands, we're scheduling jobs.

Automatically setup your favorite email provider in Mailcoach

2022-10-05T00:00:00+00:00

In Mailcoach and the upcoming v6 of the self-hosted version of Mailcoach, we’ve made it much easier to connect an email sending service to Mailcoach. In this blog post we’d like to explain why and how we’ve done this.

Using the Mailcoach Markdown editor in Filament

2022-10-12T00:00:00+00:00

Our newest package makes the Mailcoach Markdown editor easily installable in Filament.

How to create drip campaigns and email automation in Mailcoach

2022-10-25T00:00:00+00:00

A major feature of Mailcoach is the ability to automate emails. Here's how you can use this feature and how we use it to promote our other Spatie products.

Introducing our SDKs for PHP and Laravel

2022-11-08T00:00:00+00:00

Both self-hosted Mailcoach and Mailcoach provide a powerful API for integrating Mailcoach functionality into your app. To help you get started, we now offer easy-to-use SDKs.

Mailcoach now offers beautiful newsletter websites

2022-11-11T00:00:00+00:00

This feature will help leading your audience to your older content.

Using the shadow DOM as a better iframe

2022-11-29T00:00:00+00:00

Using the shadow DOM, we can ensure that the sent newsletter we display in the archive is not affected by the layout of our website.

You can now use Mailcoach without an external account

2022-12-07T00:00:00+00:00

Mailcoach can now handle email sending for you, so you no longer need an account with an external mailer like SES, Mailgun, or Postmark.

Sending transactional mails with Mailcoach in a Laravel app

2022-12-11T00:00:00+00:00

Besides sending newsletters and drip campaigns, Mailcoach can take care of the transactional mails that your application needs to send out.

Add custom attributes to subscribers

2022-12-13T00:00:00+00:00

You can now store custom attributes on subscribers and use them as placeholders in your campaigns.

Personalise newsletters using conditional content

2022-12-20T00:00:00+00:00

Creating an onboarding email drip campaign using Mailcoach

2023-02-06T00:00:00+00:00

Make use of Mailcoach powerful automations to welcome new users to your product.

You can now send webhooks from an email automation

2023-02-13T00:00:00+00:00

This unlock our automations to be used for other things besides sending emails

We're a Sendgrid alternative focused on privacy and made in the EU

2023-03-09T00:00:00+00:00

We believe that privacy should be respected and protected by all. With the increasing use of technology, ensuring that our personal information is secure and kept private has become more important than ever.

We've made our webhooks more powerful

2023-03-16T00:00:00+00:00

In our latest Mailcoach update, we added some nice features to the Webhooks functionality.

You can now hide parts of your email from webviews

2023-05-05T00:00:00+00:00

This small new tag prevents parts of your email from appearing in the webview version of the email.

Add Fathom Analytics or Google Analytics to your Mailcoach website

2023-05-11T00:00:00+00:00

Find out who is visiting your newsletter archive by adding Fathom Analytics or Google Analytics.

How we use CSS custom properties to customize your newsletter archive

2023-06-27T00:00:00+00:00

With Mailcoach, you can create a customized archive website for your campaigns. To blend your website with the style of your newsletters, we support setting a primary color and theme. With CSS custom properties, we’re able to modify colors, typography, and more on the fly.

Get notified when your Mailcoach webhooks fail

2023-07-11T00:00:00+00:00

Failing webhooks are now handled more gracefully.

Display a subscription confirmation message with CSS

2023-07-19T00:00:00+00:00

CSS has a lesser-known :target selector to style an element that matches the element linked in the page hash. It’s a great way to display a message without creating a separate confirmation page or relying on JavaScript

Create a Mailcoach account with GitHub or Google

2023-07-31T00:00:00+00:00

We’ve just added the ability to use GitHub and Google OAuth to sign in or register with Mailcoach.

Protecting against spam using Cloudflare Turnstile

2023-08-15T00:00:00+00:00

With Mailcoach, protecting your email list & subscription forms against spam is crucial to protect your sending reputation. Mailcoach now makes this easy by integrating with Cloudflare Turnstile, the privacy friendly alternative to Google's ReCaptcha. In this blogpost we'll write a guide on how to set up Cloudflare Turnstile with your self-hosted Mailcoach instance. Mailcoach already has this enabled for all teams & users.

Introducing the Mailcoach affiliate program

2023-08-29T00:00:00+00:00

Join our affiliate program and earn money by referring people to Mailcoach. 💸

Introducing support for MJML

2023-09-14T00:00:00+00:00

Send polished email templates that look great across devices and browsers using MJML, added in Mailcoach 7.0.

Building a Subscription Form with Laravel Volt & Mailcoach

2023-10-05T00:00:00+00:00

Laravel Volt is one of Laravel's latest tools to build user interfaces. We love playing around with new stuff, lets find our how we can use Volt to power our subscription forms!

Building a newsletter subscription form with SvelteKit form actions

2023-10-17T00:00:00+00:00

We’ll learn how to create a custom newsletter component for your SvelteKit project, how to use environment variables, and how to use form actions to progressively enhance our newsletter component.

Mailcoach gains split testing, Livewire 3 support, suppression list, and much more

2023-10-27T00:00:00+00:00

Mailcoach 7 adds split testing, MJML support, Livewire 3 support, suppression lists, improved tables, and more.

Using a honeypot to fight spam

2023-11-28T00:00:00+00:00

Read on to find out how a sweet, sticky substance can keep bots out of your email lists.

Why did my email bounce?

2023-11-29T00:00:00+00:00

Read about all the reasons your email wasn’t delivered, and learn the difference between a soft and hard bounce.

Why do I need email marketing software?

2023-12-07T00:00:00+00:00

Read on to find out why using email marketing software could be just what you need to take your digital marketing strategy to the next level.

Elevate your customer support with HelpSpace

2023-12-14T00:00:00+00:00

A short overview how we use HelpSpace to handle customer support!

The power of transactional emails

2023-12-18T00:00:00+00:00

Transactional emails - building trust through transparency.

What is a drip campaign?

2023-12-18T00:00:00+00:00

Find out what a drip campaign is and how it can help you keep your audience interested and informed with your emails without overwhelming them.

How to configure SPF and DKIM DNS records

2024-01-08T00:00:00+00:00

A guide to secure your email communication to protect from malicious activities by implementing SPF and DKIM.

A new look for Mailcoach

2024-03-18T00:00:00+00:00

Wow, it smells fresh here! We just launched a big update to our marketing website and branding, and we’re excited to tell you a bit more about the process behind the rebrand, and the choices we’ve made in regards to our messaging.

The Mailcoach app has a beautiful new coat of paint

2024-04-11T00:00:00+00:00

After having revamped our marketing pages last month, we’re launching our new beautiful UI for the app today. Let’s take a closer look at all the changes.

Use Resend as your Mailcoach email service provider

2024-06-03T00:00:00+00:00

Mailcoach now supports sending through Resend, a developer focused email service provider.

Building our new automation workflow builder with css flexbox

2024-06-12T00:00:00+00:00

In this post we’ll uncover some of the techniques used to create our automation builder without any dependencies on large JavaScript libraries using only CSS Flexbox for the layout.

Speeding up database searches using an invisible column

2024-07-05T00:00:00+00:00

Read on to find out how we keep search queries fast when we manage email lists with up to millions of subscribers.

Adding a preview text to your campaigns

2024-07-07T00:00:00+00:00

Improve your open rates by adding a preview text to your campaign.

Using Mailcoach for transactional email in an Express.js application

2024-08-13T00:00:00+00:00

This article explores how to send transactional emails in an Express.js application using the Mailcoach API.

Resend a cancelled campaign

2024-08-23T00:00:00+00:00

You can now continue a cancelled campaign, creating a new campaign that sends only to subscribers who had not received the original.

Create segments from subscriber attributes

2024-08-26T00:00:00+00:00

You can now create list segments based on subscriber attributes and target campaigns using custom subscriber data.

Define attributes on lists

2024-08-26T00:00:00+00:00

You can now define attributes on an email list and merge them with subscriber attributes when rendering emails.

Subscriber engagement statistics now available

2024-09-20T00:00:00+00:00

Mailcoach now tracks subscriber engagement in a privacy-friendly way and lets you segment lists based on opens, clicks, and activity.

Fake it till you make it: testing transactional emails with Mailcoach in Laravel

2024-10-10T00:00:00+00:00

Transactional emails are important for keeping users informed at key moments. This article explains all the ways to test your transactional emails from Mailcoach to make sure they’re working and getting sent.

You can now manage suppressions through the Mailcoach API

2024-10-18T00:00:00+00:00

You can now add and remove suppressed email addresses through the Mailcoach API, making suppression management easier to automate.

Create responsive email templates with MJML

2024-11-01T00:00:00+00:00

Creating beautiful responsive emails is easy when using the right tools. In this tutorial, we will use MJML, a markup language designed to create responsive emails, to create a custom email template you can use for your Mailcoach campaign.

Strategies to strengthen your domain reputation

2024-11-07T00:00:00+00:00

To maximize your email deliverability, building a strong domain reputation is essential. Here’s how to improve sender reputation and keep your emails out of spam folders.

Mailcoach now supports PostgreSQL & SQLite

2024-11-25T00:00:00+00:00

The self-hosted version of Mailcoach now officially supports PostgreSQL and SQLite in addition to MySQL.

Recent campaign statistics now available

2025-01-24T00:00:00+00:00

The email list performance dashboard now shows recent campaign open and click rates, giving you a quick overview of how your campaigns perform.

Starting a newsletter

2025-02-12T00:00:00+00:00

Newsletters are a powerful way to connect with your audience, share insights, and build relationships. This guide will help you navigate every step of starting and growing a successful newsletter.

Send-only API Keys

2025-04-11T00:00:00+00:00

You can now create send-only API keys that can send transactional emails without access to any other Mailcoach API endpoints.

You can now log in using passkeys

2025-05-07T00:00:00+00:00

You can now sign in to Mailcoach with passkeys, so you no longer need to type your email address and password every time.

Simple and effective strategies to grow your newsletter

2025-05-09T00:00:00+00:00

Building a successful newsletter list is one of the most effective ways to connect with your audience, boost engagement, and drive conversions. Unlike social media, where algorithms control visibility, email marketing provides direct access to your subscribers’ inboxes.

Introducing the Mailcoach CLI, ready for your AI agents

2026-03-23T00:00:00+00:00

The new Mailcoach CLI lets you manage lists, subscribers, campaigns, templates, transactional mails, and automations from your terminal or AI agent.

Explore the complete API reference

2026-03-30T00:00:00+00:00

You can now browse every Mailcoach API endpoint, parameter, and response schema in an interactive API reference.

How We Fixed a Livewire Page Timeout on a 566 Million Row Table

2026-03-31T00:00:00+00:00

How we turned a timing-out Livewire page into an instant load by replacing 264 correlated subqueries on a 566 million row table with individual cached queries and wire:init.

Let your AI assistant manage Mailcoach with our new MCP server

2026-06-16T00:00:00+00:00

Mailcoach now has an MCP server, so AI assistants can help inspect your audiences, review campaign stats, prepare drafts, and work with templates.