mailcoach.app

We're a Sendgrid alternative focused on privacy and made in the EU

2023-03-09T00:00:00+00:00

We believe that privacy should be respected and protected by all. With the increasing use of technology, ensuring that our personal information is secure and kept private has become more important than ever.

Create responsive email templates with MJML

2024-11-01T00:00:00+00:00

Creating beautiful responsive emails is easy when using the right tools. In this tutorial, we will use MJML, a markup language designed to create responsive emails, to create a custom email template you can use for your Mailcoach campaign.

How to configure SPF and DKIM DNS records

2024-01-08T00:00:00+00:00

A guide to secure your email communication to protect from malicious activities by implementing SPF and DKIM.

Building a Subscription Form with Laravel Volt & Mailcoach

2023-10-05T00:00:00+00:00

Laravel Volt is one of Laravel's latest tools to build user interfaces. We love playing around with new stuff, lets find our how we can use Volt to power our subscription forms!

How we use CSS custom properties to customize your newsletter archive

2023-06-27T00:00:00+00:00

With Mailcoach, you can create a customized archive website for your campaigns. To blend your website with the style of your newsletters, we support setting a primary color and theme. With CSS custom properties, we’re able to modify colors, typography, and more on the fly.

Send-only API Keys

2025-04-11T00:00:00+00:00

You can now create send-only API keys that can send transactional emails without access to any other Mailcoach API endpoints.

Starting a newsletter

2025-02-12T00:00:00+00:00

Newsletters are a powerful way to connect with your audience, share insights, and build relationships. This guide will help you navigate every step of starting and growing a successful newsletter.

Adding a preview text to your campaigns

2024-07-07T00:00:00+00:00

Improve your open rates by adding a preview text to your campaign.

Using the Mailcoach Markdown editor in Filament

2022-10-12T00:00:00+00:00

Our newest package makes the Mailcoach Markdown editor easily installable in Filament.

What Mailcoach does to keep your reputation high

2026-10-08T22:00:00+00:00

Getting your newsletter into the inbox takes more than hitting send. Here’s how Mailcoach helps protect your sender reputation, and what you can do to keep your emails welcome.

How to create drip campaigns and email automation in Mailcoach

2022-10-25T00:00:00+00:00

A major feature of Mailcoach is the ability to automate emails. Here's how you can use this feature and how we use it to promote our other Spatie products.

Simple and effective strategies to grow your newsletter

2025-05-09T00:00:00+00:00

Building a successful newsletter list is one of the most effective ways to connect with your audience, boost engagement, and drive conversions. Unlike social media, where algorithms control visibility, email marketing provides direct access to your subscribers’ inboxes.

How we scale our servers

2022-09-28T00:00:00+00:00

Let's take a look at how we handle the server load that goes with sending a lot of emails.

How We Fixed a Livewire Page Timeout on a 566 Million Row Table

2026-03-31T00:00:00+00:00

How we turned a timing-out Livewire page into an instant load by replacing 264 correlated subqueries on a 566 million row table with individual cached queries and wire:init.

Subscriber engagement statistics now available

2024-09-20T00:00:00+00:00

Mailcoach now tracks subscriber engagement in a privacy-friendly way and lets you segment lists based on opens, clicks, and activity.

Building our new automation workflow builder with css flexbox

2024-06-12T00:00:00+00:00

In this post we’ll uncover some of the techniques used to create our automation builder without any dependencies on large JavaScript libraries using only CSS Flexbox for the layout.

Using jobs instead of commands in the schedule of a Laravel app

2022-10-04T00:00:00+00:00

In a standard Laravel application, you can schedule Artisan commands in your console kernel. While that works for most projects, we took a different route in Mailcoach. Instead of scheduling commands, we're scheduling jobs.

Introducing the Mailcoach affiliate program

2023-08-29T00:00:00+00:00

Join our affiliate program and earn money by referring people to Mailcoach. 💸

Creating an onboarding email drip campaign using Mailcoach

2023-02-06T00:00:00+00:00

Make use of Mailcoach powerful automations to welcome new users to your product.

Speeding up database searches using an invisible column

2024-07-05T00:00:00+00:00

Read on to find out how we keep search queries fast when we manage email lists with up to millions of subscribers.

You can now hide parts of your email from webviews

2023-05-05T00:00:00+00:00

This small new tag prevents parts of your email from appearing in the webview version of the email.

Using the shadow DOM as a better iframe

2022-11-29T00:00:00+00:00

Using the shadow DOM, we can ensure that the sent newsletter we display in the archive is not affected by the layout of our website.

Display a subscription confirmation message with CSS

2023-07-19T00:00:00+00:00

CSS has a lesser-known :target selector to style an element that matches the element linked in the page hash. It’s a great way to display a message without creating a separate confirmation page or relying on JavaScript

Building a newsletter subscription form with SvelteKit form actions

2023-10-17T00:00:00+00:00

We’ll learn how to create a custom newsletter component for your SvelteKit project, how to use environment variables, and how to use form actions to progressively enhance our newsletter component.

Why do I need email marketing software?

2023-12-07T00:00:00+00:00

Read on to find out why using email marketing software could be just what you need to take your digital marketing strategy to the next level.

You can now send webhooks from an email automation

2023-02-13T00:00:00+00:00

This unlock our automations to be used for other things besides sending emails

The power of transactional emails

2023-12-18T00:00:00+00:00

Transactional emails - building trust through transparency.

What is a drip campaign?

2023-12-18T00:00:00+00:00

Find out what a drip campaign is and how it can help you keep your audience interested and informed with your emails without overwhelming them.

Why did my email bounce?

2023-11-29T00:00:00+00:00

Read about all the reasons your email wasn’t delivered, and learn the difference between a soft and hard bounce.

Add Fathom Analytics or Google Analytics to your Mailcoach website

2023-05-11T00:00:00+00:00

Find out who is visiting your newsletter archive by adding Fathom Analytics or Google Analytics.

Using a honeypot to fight spam

2023-11-28T00:00:00+00:00

Read on to find out how a sweet, sticky substance can keep bots out of your email lists.

Protecting against spam using Cloudflare Turnstile

2023-08-15T00:00:00+00:00

With Mailcoach, protecting your email list & subscription forms against spam is crucial to protect your sending reputation. Mailcoach now makes this easy by integrating with Cloudflare Turnstile, the privacy friendly alternative to Google's ReCaptcha. In this blogpost we'll write a guide on how to set up Cloudflare Turnstile with your self-hosted Mailcoach instance. Mailcoach already has this enabled for all teams & users.

Define attributes on lists

2024-08-26T00:00:00+00:00

You can now define attributes on an email list and merge them with subscriber attributes when rendering emails.

Personalise newsletters using conditional content

2022-12-20T00:00:00+00:00

You can now log in using passkeys

2025-05-07T00:00:00+00:00

You can now sign in to Mailcoach with passkeys, so you no longer need to type your email address and password every time.

How we handle customer support with There There

2026-09-01T00:00:00+00:00

We tried a lot of help desks over the years, never quite found the one we wanted, and eventually built it ourselves.

Writing a newsletter in Markdown on Mailcoach

2022-09-28T00:00:00+00:00

Our Markdown editor makes it easy to add links and other markup to any content. As a bonus, our Markdown editor also provides automatic code highlighting for hundreds of programming languages.

Strategies to strengthen your domain reputation

2024-11-07T00:00:00+00:00

To maximize your email deliverability, building a strong domain reputation is essential. Here’s how to improve sender reputation and keep your emails out of spam folders.

Sending transactional mails with Mailcoach in a Laravel app

2022-12-11T00:00:00+00:00

Besides sending newsletters and drip campaigns, Mailcoach can take care of the transactional mails that your application needs to send out.

Fake it till you make it: testing transactional emails with Mailcoach in Laravel

2024-10-10T00:00:00+00:00

Transactional emails are important for keeping users informed at key moments. This article explains all the ways to test your transactional emails from Mailcoach to make sure they’re working and getting sent.

Using Mailcoach for transactional email in an Express.js application

2024-08-13T00:00:00+00:00

This article explores how to send transactional emails in an Express.js application using the Mailcoach API.